Urban Decay Cosmetic brand came into existence in 1995 when Holmes mixed the raspberry and black color to form the newer one and the resulting color called Urban Decay. Then they decided to establish a cosmetics company. In 1996, Pat Holmes and Sandy Lerner established the company and revealed the 10 lipsticks and 12 nail polishes. The designers of Urban Decay was inspired by the Urban Landscape and offered the color palette with the names as followed; Smog, Roach, Rust, Acid Rain and Oil Slick.
Later on, the Urban Decay Cosmetics Company sold in 2000, to Moet Hennessy Louis Vuitton that was the diversified luxury goods group. Once again in 2009, Urban Decay purchased by Castanea Partners who was the private equity firm. In 2012, L'Oreal Paris announced that they would buy the Urban Decay and in the next year 2013, L'Oreal paid an estimated amount of $350 million and bought Urban Decay, and now, it is a subsidiary of French Cosmetics Company L'Oreal Paris.
Urban Decay Products
Urban Decay offers the complete range of makeup for eyes, lips, face and so on. It also reveals the Palettes Makeup Products, Body Products, Travel Products, Makeup Removers, Makeup PREP, Urban Clothing and E-Gift Cards.
1- Urban Decay What's New
Urban Decay Cosmetics brand unveils the makeup collections 2017 and looking forward to you so; you can grab your favorite makeup products. In the collection 2017, the featured products are Naked Heat (Eye Shadow Palette), Vice Lipstick, Shape Shifter, Go Naked Perfume Oil, Naked Skin (The Illuminizer), The Velvetizer, After Glow Highlighter Palette, Liquid Aura, Travel Duo Glide-on Eye Pencil and much more.
2- Urban Decay Eyes Makeup
It offers one of the best eyes makeup collections to the fashion industry with the vibrant color schemes and contrast. In Eyes Makeup section, the products are Eye Shadow, Eye Shadow Primer, Eyeliner, Mascara, Brows, False Lashes and Tools.
3- Urban Decay Face Makeup
Makeup helps women to make the women gorgeous and beautiful. Urban Decay has the splendid quality of products such as Prep Spray, Primer, Concealer, Foundation, Blush & Bronzer, Highlighter, Powder, Setting Spray and Tools for Face Makeup. All the products have high quality and best result that gives an adorable look to her.
4- Urban Decay Lips
Lipstick and Lip makeup help women to enhance the personality and attraction as a good matching lipstick contrast improve your personality. In Urban Decay Lips section, the products are Lipstick, Liquid Lipstick, Lip Gloss, Lip Pencil and Lip Tools.
5- Urban Decay Naked
Naked is the most demanding collection of Urban Decay as it offers the wide range of colors, palettes and for every skin tone. In Urban Decay Naked section, the featured subsections are Naked Color and Naked Complexion. The featured products are Naked Heat Eye Shadow Palette, Naked Skin, Go Naked Perfume Oil, Naked Skin The Illuminizer, The Velvetizer, Naked 3, Naked Smoky, Naked Flushed and much more.
6- Urban Decay Lifestyle
It also offers the lifestyle products such as women's tees and bags. In Urban Decay Lifestyle section, the displayed products are Tees with S-XL sizes. The designer collections are Makeup Addicted Muscle Tee, Beauty with an Edge Tank, Eyeliner Muscle Tee, F-Bomb Muscle Tee, UD CA Baseball Tee and Eyeliner Sweatshirt. The UD Bags section has Urban Tool Carryall, Weekender, Day Tripper, Walk of Shame, Urban Addiction and Urban Junkie.
Moreover, Urban Decay offers the Palettes, Body Makeup and Products, Travel Products, Makeup Tools, Makeup Remover, Makeup Prep, UD Pro Collection, Urban Exclusive Products, and E-Gift Cards. All the products of UD have great worth around the world as it has a mission to deliver the unparallel quality and services as well.