NYX is a cosmetics brand which offers the cosmetics and beauty products to the globe since 1999. The company was started and owned by Toni Ko and founded in Los Angeles. It offers the complete range of beauty and makeup products such as Lips, Face and Eyes. The company was working outstanding, and the demand was going higher and higher, but in 2014, Toni Ko decided to sell the NYX to International Company L'Oreal and later on the cosmetics brand continues under the management of L'Oreal.
Background of NYX Cosmetics Brand
Toni Ko, the founder of NYX Cosmetics, moved to the United States from Korea at the age of thirteen. She had the interest in beauty and makeup industry so, at the age of 25, Toni Ko got the loan of worth $250,000 from her parents and manufactured the beauty products in her 600 square foot building in California. She developed her first product named Jumbo Eye Pencil that got popularity among US customers. She brought the revenue of $2 million from NYX Jumbo Eye Pencil in the first year. Initially, the cosmetics products of NYX were sold to the professional makeup and beauty artist till the Ko expanded her business to the mass market. NYX Cosmetics used the Social Media to promote the brand as the products used by the YouTube Makeup Artists and Vloggers. In 2014, the sales of NYX Cosmetics extended to $120 million. In the same year, Toni Ko decided to sell the beauty brand to international cosmetics and beauty company L'Oreal for $500 million, and NYX Cosmetics continues under the management of L'Oreal.
NYX Professional Makeup Products
NYX is fast-growing beauty brand as it delivered the high-quality professional makeup products to the fashion industry at the reasonable price. The every makeup product of NYX defines the exceptional quality of products with gorgeous shades of color and high payoff. It delivers the featured range of classic, seasonal and on-trend cosmetics products. NYX Cosmetics brand offers the professional makeup products for Lips, Face, Eyes, Nails and Body as well. The products are divided into sections at NYX retail shop as well online store and displayed according to the newest range of colors and technology.
1- NYX Featured Cosmetics
In the featured section, a unique range of makeup products are showcasing. The featured products are Lip Lingerie, Soft Matte Lip Cream, Slim Lip Pencil, Powder Blush, Liquid Suede Cream Lipstick, Loose Pearl Eye Shadow, Xtreme Lip Cream, Jumbo Eye Pencil and Butter Gloss.
2- NYX Lips
In Lips section, the highlighted products' segments are Lip Gloss, Lip Pencil, Lip Set and Lipstick. The formulas of these products are Cream, Liquid and Pencil. The products that are showcasing in Lips section are Liquid Suede Metallic Matte, Super Cliquey Matte Lipstick, Lip Lingerie, Pinup Pout Lipstick, Epic Ink Lip Dye, Velvet Matte Lipstick and Cosmic Metals Lip Cream are some of them.
3- NYX Face
NYX Cosmetic offers the best and high-quality products for the face. In this section, the featured products are Blush, Bronzer, Concealer, Foundation, Highlights & Contour, Powder, Primer and Setting Spray. The featured displayed products of this section are Contour Intuitive Palette, Strobe of Genius Holographic Stick, Illuminating Powder, Hydra-Touch Oil Primer, Total Control Drop Foundation, and Sculpt & Highlights Face Duo.
4- NYX Eyes
NYX Eyes section is having Brows, Eye Liner, Eye Shadow, Eye Shadow Primer, False Lashes, Mascara and Palettes. The formulas used in eye section's products are Cream, Gel, Liquid, Pencil, Powder, and Solid. The top listed products are EM up Brow Powder, Cake That Powder Eye Liner, LID Lingerie Matte, Precision Brow Pencil and Cosmic Metal Shadow Palette.
NYX Professional Makeup brand offers the wide varieties of makeup accessories, body products, makeup brushes, cleansers, nails products and tools. The entire products of NYX Cosmetics have great market demand as the products are examined by the expertise of L'Oreal professionals. NYX Cosmetics is offering its unparalleled services in more than 70 countries around the world and thousands of retailers being sold NYX Professional Makeup products.